The philanthropic project was named for his grandmother, Saral Devi Mathur.

The actor said: "I have read about women getting oppressed, exploited by men and other family members. They get sold like commodities and are driven into prostitution.

I'm always pained to hear all this and at the back of my mind I had thought that I would start an organisation to support such women." In 2012, he joined with Volkswagen in support of an environmental campaign called "Think Blue", an initiative increasing awareness of water scarcity and other pressing ecological issues.